Comments on: Audi reveal its new logo!

By: Aslam Levy

Aslam Levy — Fri, 04 Sep 2009 11:47:32 +0000

ChrisM, that was exactly what I was going to say.
I’m hating the new font, but the revised 3D looks better

By: DChetty

DChetty — Thu, 03 Sep 2009 22:03:09 +0000

@Johann du Plessis – I think that the new A4 vs the old one (B8 vs B7) is quite a change. Very little on exterior design has been carried over on the design, in fact… nothing has been carried over. Interior spec is a different story altogether, there have been minor edits to the old layout, else its very much been the same since the B6.

I’m not a fan of the new font, its way too generic for my liking actually.

By: Johann du Plessis

Johann du Plessis — Thu, 03 Sep 2009 16:38:51 +0000

Ah yes, the logo was redesigned by the same team who designs their cars. Take the existing shape, tweak it slightly and then call it new.

But at least the font looks a lot better.

By: Chris M

Chris M — Thu, 03 Sep 2009 15:18:42 +0000

Same page!

By: DChetty

DChetty — Thu, 03 Sep 2009 15:16:12 +0000

@Chris M – yeah, the old font was a lot better. It seems as if the new font is straight out of MS Office 2007 and lacks creativity. The new rings are classy though!

By: Chris M

Chris M — Thu, 03 Sep 2009 15:13:38 +0000

Nice!!!

I prefer the rings in the new logo, but preferred the font of the former..

By: DChetty

DChetty — Thu, 03 Sep 2009 15:12:42 +0000

@Francois Botha – I agree that subtlty is important, though you must consider the cost to undergo a brand id change, especially during these times of cash flow strains on car manufacturers internationally.

@Chris M – Cntrl + F5 dude…

By: Chris M

Chris M — Thu, 03 Sep 2009 14:47:24 +0000

How could you not have put the old logo into your post?

By: Francois Botha

Francois Botha — Thu, 03 Sep 2009 13:38:49 +0000

A more simple font, like this, is very much the trend. Compare this font to Pick ‘n Pay’s new font.

I presume this redesign goes further than just the logo and probably affects all marketing and published material.

I’m all for rather understating a change rather than overstating it.