Airtime innovation from Flexicell!

I have been in the mobile industry for a short while now & even though I do my best to stay on top of innovation in this sector, its tough because this world turns itself on its head every few weeks or so. Innovation is rife and users’ demands for more services, better hardware, applications and better operating systems have grown exponentially in the last 3 to 4 years.

With iPhone 4 rumoured to launch in SA in September 2010, Nokia N900 and the Nokia X-range doing well in Europe & the massive uptake of Android, its no surprise that South African users have become so demanding.

But on the flipside of all of this hardcore innovation, sometimes it is critical that we sit back and remind ourselves that the best ideas are often the simple ones. Flexicell capitalises on this and offers a super solution to an everyday problem.

Many mobile users in South Africa use prepaid airtime. Many reasons exist why it is so popular and a few of the most common ones are:

  • Monthly income and expenses don’t allow affordability of predefined contracts
  • Signup criteria requires minimum salary, proof of address, clear credit record, etc and is often a barrier to entry for many South Africans.
  • Users prefer the flexibility afforded to them of not being tied into a 24 month contract.

Whatever the reasons are, Flexicell has come up with a brilliant solution to bridge the gap between users who would like a monthly commitment of airtime to be credited to the phones by setting up a monthly debit order based on users affordability. They sell themselves with a mission to “convert prepaid product users to month-to month contract.”.

The service allow for users to opt out with one calendar months notice with no penalties, unlike post-paid offerings from the voice networks like Vodacom, MTN, Cell C & Virgin Mobile.

I’m impressed. Well done for finding the simple solution to the complicated problem, Flexicell.

If you use Flexicell, I would love to hear about your experience.


Dee Chetty is a South Africa- and India-educated web junkie. Focusing on strategy and new developments, Dee finds himself pushing the limits of innovation with his ideas. Dee loves open-source, mobile technologies and location-driven applications. He is an Apple fanboy & a die-hard Audi fan.

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1 Response

  1. kyle says:

    I’m on a cell c contract that gives you R115 a month and 100 free sms’s… You pay R100 every month.. And you get the benefits of being on a contract, like the cell phone up grade every 6, 12, or 24 months depending on the contract you take out.. This seems to work pretty well if managed correctly.. You also get smaller packages.. Controlchat50… And i know mtn offer “prepaid contracts” for as little as R27 a month..

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