DChetty» Mobile

All of the 2012 Superbowl ads!

DChetty — Mon, 06 Feb 2012 20:34:47 +0000

With the Superbowl being the media highlight of the sporting calendar, boasting the most expensive tv time of all sporting events, exceeding the Olympics, the Soccer World Cup and Formula 1, it is the showcase of great advertising. Here are all of the 2012 Superbowl ads.

Best Buy

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Coca-Cola: Superstition

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Coca-Cola: “The Catch”

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Bridgestone

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Budweiser – Return of the Kind

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TaxAct – Free to Pee

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Happy Grad – The Movie

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Doritos – Man’s Best Friend

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John Carter by Disney

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VW – The Dog Strikes Back

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America’s Got Talent – Howard Stern

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H&M – David Beckham for Him

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Chevy Sonic – Stunt Anthem

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The Avengers by Marvel

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Teleflora – Adrianna Lima

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Cars.com – Confident You

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Doritos – Sling Baby

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New E-Trade Baby

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G.I. Joe: Retaliation

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Camry Effect – “Connections”

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Hulu Plus – Hulubatory

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The Voice – Vocal Kombat

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Chrysler – It’s half-time in America

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Smash Clip

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Fiat 500 Abarth – Seduction

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Toyota Camry – It’s Reinvented

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Coke – “Aarrgh”

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Dannon Oikos Greek Yogurt

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Century 21 Real Estate LLC

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Acura NSX – Senfield – Transactions

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Budweiser – Eternal Optimism

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Bridgestone – Performance Basketball

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NFL Timeline

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2012 Honda CR-V – “Matthew’s Day Off”

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MetLife – Everyone

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Act of Valor – The Movie

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Hyundai Genesis Coupe – “Think Fast”

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Bud Light – Rescue Dog

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Time Warner Cable – Enjoy Better Anthem

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2012 Kia Optima – “A Dream Car. For Real Life”

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Career Builder – Business Travel

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Thursday Comedies – Crank

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Samsung Mobile USA – Thing Called Love

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Prudential Financial – Linda Gutherie

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Swamp People

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NFL Fantasy Million Dollar Fan

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Awake – Which is Which?

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Cadillac ATS – Green Hell

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GoDaddy – QR Code

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Suzuki “Sled” – Ben Kahle

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Football – Chase QuickPay

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M&M’s – Just My Shell

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Pepsi – King’s Court

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2012 Chevy Silverado

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Google Currents – The Flipboard challenger!

DChetty — Fri, 09 Dec 2011 12:25:45 +0000

Google, reknown for launching disruptive services, have decided to go head to head with Flipboard & Zite and have announced the launch of Google Currents on both Andriod and Apple’s iOS platforms.

Aggregating 100′s of sites into a single app with a gorgeous design, making it simple to consume content.

Watch the video for Google Currents here:

Click here to view the embedded video.

Samsung Galaxy S2 ad campaign mocks iPhone 4S!

DChetty — Thu, 24 Nov 2011 08:38:47 +0000

Samsung has launched an attack campaign on Apple with their latest mock advert which does not explicitly mention the iPhone 4S, but does a good job of ripping Apple fanboys.

I must admit, even though I’m a huge Apple fan, I quite like the ad from Samsung.

Click here to view the embedded video.

SMS usage infographic!

DChetty — Mon, 14 Nov 2011 08:05:13 +0000

Here’s a very cool infographic of global SMS usage data by MBAOnline, called Planet Text.

It includes some very cool stats on SMS usage like – 4.2 Billion ppl send texts which is about 5x the number of Facebook users and 4x the number of people that use Google monthly. 193 430 texts get sent per second globally, making it the worlds most widely used data service. Check out the pic below for more cool stats on SMS usage.

How to download iOS5.0.1 and update your iPad or iPhone!

DChetty — Thu, 10 Nov 2011 20:16:47 +0000

Apple has just released the latest update for iOS5 which is iOS5.0.1. It is available as an over the air update, which means that you don’t need to plug your iPhone or iPad into your laptop to get the update.

The total download size is 44MB, so I’d recommend doing the download via wifi, or via a data bundle.

To get the update, go to Settings > General > Software Update.

The update release notes are:

Fixes bugs affecting battery life
Adds Multitasking Gestures for original iPad
Resolves bugs with Documents in the Cloud
Improves voice recognition for Australian users using dictation

Here are the direct download links for the iOS 5.0.1 update.

Remember to use iTunes 10.5 to do the update.

How to add emoticons to iPhone without Jailbreak!

DChetty — Thu, 10 Nov 2011 10:03:33 +0000

It’s actually super easy to activate emoticons or emoji’s or smileys or whatever you’ll like to call them on an iPhone or iPad. It seems that Apple have set up a native “International Keyboard” dedicated to emoticons which houses a pretty extensive set of emoticons.

Go to Settings > General > Keyboard > International Keyboards

Click on “Add New Keyboard…” and select “Emoji”

Your QWERTY keyboard will now have an additional button next to the space bar as shown here:

If you click on it once, and your keyboard will switch over to the Emoji list or you can click and hold it to allow for a full list of the active keyboards to be displayed.

The list of emoticons are very comprehensive, but the tab with the clock, shows your last used set of emoticons, which is quite a handy feature if you tend to use the same set repetitively.

How to block a number on Blackberry!

DChetty — Tue, 05 Apr 2011 08:05:22 +0000

Blackberry comes with some very cool security features that most other handsets don’t bother with and allow 3rd party apps to handle this. This is a very nifty feature and is very simple to activate.

How to access the Block List management menu:

Press the MENU key from the homescreen
Go to ADRESS BOOK and click on the MENU button
Go to MANAGE NUMBERS and then scroll down to BLOCK LIST.

How to add a number to the Block List:

Select the option CONTACTS or RECENT CONTACTS from the menu
Select the contact/s that you would lik eto add by checking the tick boxes. You can do as many as you’d like at the same time.
Confirm your selection by clicking YES and then MENU.
Scroll to SAVE to store this contact block list.

How to reject a call on iPhone! iPhone Tip

DChetty — Fri, 18 Mar 2011 12:47:20 +0000

This is a very simple tip that would seem like an easy task, but at first glance is quite a tricky thing to figure out on your own if you are new to the Apple iPhone.

When you receive a call, you may MUTE the call, by pressing the button on the top of the iPhone just once.
To REJECT the call and divert the call straight to voicemail, press the button on the top of the iPhone twice in fairly quick succession.

If you have any other iPhone tips, please let me know!

Nokia wake up call – CEO memo to all staff!

DChetty — Wed, 09 Feb 2011 13:46:02 +0000

This week, Nokia lost market share leader position for the smartphone market and things have been bleak for the Finns for teh last few months as Android, Apple and Blackberry have taken the world by storm with integrated solutions, app ecosystems and innovation platforms that far outstrip any appeal that Nokia has with its Ovi offering.

The new(ish) CEO, Stephen Elop, has sent out a fairly brutal, yet frank memo to his staff in prep for the announcements expected this week. This too just days before the 3GSM conference kicks off in Barcelona.

The full memo is below the break:

Hello there,

There is a pertinent story about a man who was working on an oil platform in the North Sea. He woke up one night from a loud explosion, which suddenly set his entire oil platform on fire. In mere moments, he was surrounded by flames. Through the smoke and heat, he barely made his way out of the chaos to the platform’s edge. When he looked down over the edge, all he could see were the dark, cold, foreboding Atlantic waters.

As the fire approached him, the man had mere seconds to react. He could stand on the platform, and inevitably be consumed by the burning flames. Or, he could plunge 30 meters in to the freezing waters. The man was standing upon a “burning platform,” and he needed to make a choice.

He decided to jump. It was unexpected. In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times – his platform was on fire. The man survived the fall and the waters. After he was rescued, he noted that a “burning platform” caused a radical change in his behaviour.

We too, are standing on a “burning platform,” and we must decide how we are going to change our behaviour.

Over the past few months, I’ve shared with you what I’ve heard from our shareholders, operators, developers, suppliers and from you. Today, I’m going to share what I’ve learned and what I have come to believe.

I have learned that we are standing on a burning platform.

And, we have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.

For example, there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem.

In 2008, Apple’s market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range.

And then, there is Android. In about two years, Android created a platform that attracts application developers, service providers and hardware manufacturers. Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under €100. Google has become a gravitational force, drawing much of the industry’s innovation to its core.

Let’s not forget about the low-end price range. In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally – taking share from us in emerging markets.

While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.

The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.

We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.

At the midrange, we have Symbian. It has proven to be non-competitive in leading markets like North America. Additionally, Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements, leading to slowness in product development and also creating a disadvantage when we seek to take advantage of new hardware platforms. As a result, if we continue like before, we will get further and further behind, while our competitors advance further and further ahead.

At the lower-end price range, Chinese OEMs are cranking out a device much faster than, as one Nokia employee said only partially in jest, “the time that it takes us to polish a PowerPoint presentation.” They are fast, they are cheap, and they are challenging us.

And the truly perplexing aspect is that we’re not even fighting with the right weapons. We are still too often trying to approach each price range on a device-to-device basis.

The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, ecommerce, advertising, search, social applications, location-based services, unified communications and many other things. Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem. This means we’re going to have to decide how we either build, catalyse or join an ecosystem.

This is one of the decisions we need to make. In the meantime, we’ve lost market share, we’ve lost mind share and we’ve lost time.

On Tuesday, Standard & Poor’s informed that they will put our A long term and A-1 short term ratings on negative credit watch. This is a similar rating action to the one that Moody’s took last week. Basically it means that during the next few weeks they will make an analysis of Nokia, and decide on a possible credit rating downgrade. Why are these credit agencies contemplating these changes? Because they are concerned about our competitiveness.

Consumer preference for Nokia declined worldwide. In the UK, our brand preference has slipped to 20 percent, which is 8 percent lower than last year. That means only 1 out of 5 people in the UK prefer Nokia to other brands. It’s also down in the other markets, which are traditionally our strongholds: Russia, Germany, Indonesia, UAE, and on and on and on.

How did we get to this point? Why did we fall behind when the world around us evolved?

This is what I have been trying to understand. I believe at least some of it has been due to our attitude inside Nokia. We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven’t been delivering innovation fast enough. We’re not collaborating internally.

Nokia, our platform is burning.

We are working on a path forward — a path to rebuild our market leadership. When we share the new strategy on February 11, it will be a huge effort to transform our company. But, I believe that together, we can face the challenges ahead of us. Together, we can choose to define our future.

The burning platform, upon which the man found himself, caused the man to shift his behaviour, and take a bold and brave step into an uncertain future. He was able to tell his story. Now, we have a great opportunity to do the same.

Stephen.

Nokia Situations – Context and Relevance to mobile!

DChetty — Fri, 26 Nov 2010 14:05:18 +0000

Nokia BetaLabs is the breeding ground for the Finnish companies innovation and cutting edge ideas. Nokia Situations is the first context and relevancy control app that I have seen for consumer use that alters your device settings based on location, time, date, profile, wifi connection, etc.

It’s really cool and Nokia Situations can be downloaded and installed on your device free of charge.