The idea behind SEACOM, is that they have layed down an undersea fibre-optic cable to join India, Europe and Africa in a massive loop of international data transfer, which essentially hooks Africa into the internet, providing massive amounts of data traffic to surge in and out of Africa.

The well organised event was very different to the standard media launches which are normally full of news agency reporters and photographers. Instead, the event had a bus full of Twitterati, the who’s who of the Social Media scene in SA where flown in from Johannesburg and Cape Town. It was very evident that this plan worked superbly well, by the amount of real-time tweeting that took place and which generated so much hype about SEACOM on Twitter that this tweet by @Jarredcinman was inevitable.

We met the CEO of SEACOM, a pretty young, well spoken guy, who chatted to us about some of the challenges that they have faced during the project, the potential benefits, the costs and his excitement at being this far in the project.

Brian Herlihy, SEACOM CEO, said: “The team has made tremendous progress over the past couple of months and we are truly excited to finally have the finish line in-sight.

“With the system substantially completed and testing underway, we are one step closer to delivering on our commitment and become the first project to provide eastern and southern African retail carriers with equal and open access to inexpensive bandwidth.”

We were then taken to visit the site where the cable lands in SA, along the Kwazulu-Natal coast. It was quite interesting to see and it certainly is an amazing set up.

Some facts:

• The backup generators and battery has the capacity to run the cable for about 30 days without any support from ESKOM or refilling the generators.
• The main cabin houses equipment to the value of about R55 million rand.
• The cable leaves SA underground, though the beach and comes out undersea about 1km from the shore and goes as much as 800m deep.
• The cable itself is about as thick as a hair, but the protective sheath is about 2inches thick.
• The cable has a max capacity of 1.28Tbs. Current SA bandwidth uses a 130Gbs cable.

Now, since the massive Twitter hype created yesterday and flurry of blog posts, I have noticed that many people don’t quite understand what SEACOM is and how it will affect us. This is an opinionated schpeel, so if you are pedantic, sorry for you ma chyna!

SEACOM is link between South Africa, Mozambique and a host of other African countries to the global internet. It will carry data to and from our local networks within our borders and drag it undersea, along the east coast of Africa and into the mass of Cyberspace that sits internationally.

SEACOM is NOT an ISP. SEACOM will not provide consumer targeted products and will never be in business of connecting homes, offices, etc to the internet. Instead, it is a B2B company that will sell its products to companies that will onsell bandwidth to consumers. So, the Vodacoms, MTNs, ISs, Telkoms and Neotels and other ISPs will be the customers to SEACOM. Mostly those companies with local network infrastructure that can plug into SEACOM’s international line.

So what is the benefit to the consumer?

Previously, all our international bandwidth used to be transported over another international cable, which had the data capacity of about 130Gbs. SEACOM will provide an alternate cable to these ISPs which have the capacity to carry about 10 times the amount of data per second as our current provider does, at a speed of 1.28Tbs (thats a lot!).

So with this additional competition, ISPs will have the freedom of choice, instead of being tied into a monopoly. Competition will therefore affect pricing and we will see a drop in price as more and more ISPs begin to shift over to SEACOM, creating a competitive market to supply bandwidth to ISPs.

SEACOM’s CEO says that pricing has the capacity to reduce as much as 50% of the current consumer prices that we pay for access to the internet. My opinion is that while this is true, I do not foresee this actually filtering down to teh consumers as aggressively as this. I predict upto 25% price reduction to consumer for data charges within the next year.

The speed is however an altogether different story. The speed that consumers receive its bandwidth is limited by the capacity of the LOCAL networks. So if Telkom’s infrastructure can feed us access at a speed of 4MBs, that is the max speed that consumers would be able to receive data. Local network capacity is what limits South African consumers from 50MBs fixed line broadband connectivity to the home. Only until local network capacity has been improved, will the true effect of the speed implications of the SEACOM cable be passed onto consumers.
It’s not all doom and gloom though. We have all come to accept that Telkom will most likely not upgrade its local network capacity anytime soon, but the GSM networks are keen to change this. Vodacom and MTN are both actively pursuing LTE driven networks, which will extend the capacity of 3G to about 100MBs to the consumer.

This of course will not be an overnight shift and while MTN actively upgrades its network to a capacity of 7.2MBs, we can be certain that projects are in place to handle this LTE evolution. Issues that would concern the consumer, would undoubtedly be the cost of hardware and the fear of traditionally high bandwidth costs.

These changes will not happen soon though. So if you were planning on holding your breathe, I strongly urge that you reconsider this plan. Local networks will phase the benefits of this new competitive pricing wars that are soon to start in order to maximise profits, ensure redundancy and allow for product development to catch up with the potential onslaught of true broadband services that it will allow.

Imagine a converged service of 1000 TV channels of which 350 of them are in Full HD, Unlimited phone and uncapped internet acces through a 50MBs line to your home. This is what the CEO of SEACOM has at his apartment in New York, and its his mission to make it a reality in Africa.

My predictions

• Increased cap sizes at the same prices that we pay now.
• Mobile operators will drive the speed issue more than fixed line operators as a result of incapable local fixed line infrastructure.
• Prices on a per GB basis will drop by about 25% within a year but we should start seeing a better Rand/GB ratio next year sometime.
• Converged services will not be popular in SA, so don’t expect to see triple-play solutions, TV, Internet and Phone, in SA anytime soon as it is controlled by different sector players in SA. E.g. Naspers will not kill Multi-Choice to pump MWEB and Telkom will not kill their revenue driver, PST phone, for IP based solutions.

Other SEACOM Media event posts worth checking out:
From the Couch
Tech Start News
Charl Norman
The Digital Edge

Roxilla, has stepped up and started a campaign called “Spread The Love” which she is running through a Facebook Group. The idea is to raise funds and awareness(just as important as funds) to help out streetkids in the Cape Town CBD, under the banner of “The Hardened Street Child Care Plan”.

To help out, simply join the Facebook group and leverage the viral nature that Facebook is so famous for spread the love by inviting your friends to join as well. Then step up and make a donation to the fund using one of the payment mechanisms in place for the cause (details can be found on the Facebook Page)! That’s it!

For all you facebook users …

1. Facebook fosters the illusion that every person you know actually cares that you left your Nikes in the locker room at Crunch.

2. Nobody cares that you left your Nikes in the locker room at Crunch.

3. If you join Facebook to find out what your kids are up to, you might actually find out what your kids are up to.

4. You don’t want to find out what your kids are up to.

5. Unless, of course, you want to find photos of your 19-year-old daughter making out with another 19-year-old coed for the edification of a bunch of 19-year old dudes doing beer bongs. (That’s age 19, if you’re lucky.)

6. You can announce your divorce on Facebook via the heart icon thingy.

7. Don’t announce your divorce on Facebook.

8. Don’t announce your divorce on Facebook for a number of reasons, the least of which is that all your “friends” will respond on your “wall” with sympathies that in a different era would’ve been delivered in privacy. You wouldn’t console somebody by shouting across a room full of people. Why are you doing it on a Facebook “wall?”

9. You people take Facebook way too seriously.

10. A woman was killed after changing her relationship status on Facebook.

11. Remember that Burger King “Whopper Sacrifice” application that allegedly offered a free Whopper coupon for every 10 friends you dumped? Well, you probably shouldn’t have dumped a couple of your oldest friends, two of which are hardcore vegans. At least one of them didn’t find it hilarious at all and now they won’t “re-friend” you.

12. If you join Facebook to find people you used to know, you’re just as likely to find your middle school BFF Jill as you are to reignite the passions of that one guy from Photography class who has been stalking you since junior college.

13. “Don’t Get Botox”

14. Facebook can get you fired. Yes, you. Just like you are not that one person who can drive safely while talking on a cell phone, you are not that one person who is in no danger of getting fired for something stupid posted by or about you on Facebook.

15. What’s more, your boss is on Facebook. If you join, you’re going to have to decide whether to accept his or her “friendship.” If you accept, you risk losing your job for something he or she stumbles upon. If you attempt to play it safe by not accepting your boss’s “friendship,” you risk losing your job for offending him or her.

16. Oh, and you’re also at risk of alienating your oldest friends by bumping their rank in your “Always show these friends” box. We’re talking your adult friends, like, in their 30s and 40s, with jobs and kids and all kinds of grown-up responsibilities.

17. Your otherwise grown-up friends are angry at you for bumping their “Always show these friends” rank because obviously you’re trying to communicate some kind of super secret Facebook message along the lines of, “I value your friendship two-people less today than I did yesterday.” It’s like watching your friendship stock plummet.

18. The esteemed widow of former Emperor of Malawi did not just send you a “friend” request, nor is she bearing a unique and prosperous offer straight out of Nigeria just for you.

19. And while we’re on the subject, I’VE JUST BEEN HELD UP AT GUNPOINT IN LONDON AND I NEED YOU TO SEND ME $600 NOW!!!!!

20. Facebook is most concerned about Your Privacy. (And the Tooth Fairy and Easter Bunny are friends!)

21. Don’t connect your Facebook and Twitter accounts. People you haven’t heard from for, like, seven years – people you never thought you were friends with – will leave lame and annoying comments on your Tweets.

22. It’s like, hey, if you want to rekindle the friendship I never thought we had, call me or at least send a private e-mail. Jeez.

23. OK, the cool thing about having your Facebook and Twitter accounts connected is that your Tweets show up as your status updates. But then, if people respond on Twitter and maybe ask you something, and you respond via Twitter, it shows up as your Facebook status, and that’s annoying.

24. While you’re sending zombie challenges to all your “friends,” there’s a guy in Egypt using Facebook to foment democracy.

25. Eventually, someone will post photos from your high school yearbook. Dang, your hair was big.

Naw, but seriously. You kids are awesome! Come “friend” me on Facebook!