Yesterday saw Stevie blowing out 5 candles on his iTunes cake.

Since its inception in 2003, iTunes has brought up its stock levels from 200 000 tracks to more than 10 million tracks. Apple boasts the sale of more than four BILLION tracks so far with a customer head count of 50 million.

The real feather in Steve Jobs’ cap though, would be the announcement that iTunes officially sells 70% of all digital music sold world wide. On the notion that digital music accounts for 40% of all music, it is safe to say that Apple Music sells 28% of the world’s music through its digital offering, thus adding to Steve Jobs’ list of “Things that I have revolutionised!”.

The real question now is, “What next?”