I started this little idea with the intention of starting up a social club with a group of folk in and around Cape Town who love driving, who love Audi and just want to hook up for a chat every now and again while taking a Sho’t Left to check out some of South Africas sights.

I was joined by

Chris M of iMod and his fiance’ in a 2010 Audi A3 1.8T with the personalised plate “SEO GURU-WP”. (His plate doesn’t lie… he is the guru when it comes to SEO in SA).

The Perel brothers, otherwise known as obox and MarcPerel, the brainchildren behind “From the Couch” the vlog rocked up in a Audi A3 B7 2.0 model. They are more famous for having beaten me in last years Blog Awards in the “Best New Blog” category.

We hit the road around 9am and headed north on an absolutely awesome drive. It was the perfect distance to enjoy the scenery, enjoy the drive and have fun driving without getting bored. It’s also a really great road with some cool swooping turns, a few bumps and crests to keep the drivers entertained and highly recommend that you check it out sometime.

Breakfast was cool. We settled in a quiet but complicated little restaurant and chilled for a few hours. The company was great and it was exactly the kind of vibe that I was hoping for. Just a group of us chilling without worry about work, talking about projects or any of those pretentious things that get brought up at the usual social gatherings in Cape Town.

I had fun and I’m definitely going to be organising a follow up.

Chris – your car is sweet dude. Enjoy it buddy, I know how hard you worked for it and be proud at the fact that its yours and not a gift or something that came easy!

The Perel boys – It was gangsta gents. You guys are real and I love the humility. Your business rocks already, but stay true to yourselves and you guys will be champs one day. #TrueStory

if you are keen to join us on our next trip, be sure to join the Audi Run Facebook group, its open to anyone. We think that once every two months or so would be a nice way to set up the regular gatherings and keep it casual.

The idea behind SEACOM, is that they have layed down an undersea fibre-optic cable to join India, Europe and Africa in a massive loop of international data transfer, which essentially hooks Africa into the internet, providing massive amounts of data traffic to surge in and out of Africa.

The well organised event was very different to the standard media launches which are normally full of news agency reporters and photographers. Instead, the event had a bus full of Twitterati, the who’s who of the Social Media scene in SA where flown in from Johannesburg and Cape Town. It was very evident that this plan worked superbly well, by the amount of real-time tweeting that took place and which generated so much hype about SEACOM on Twitter that this tweet by @Jarredcinman was inevitable.

We met the CEO of SEACOM, a pretty young, well spoken guy, who chatted to us about some of the challenges that they have faced during the project, the potential benefits, the costs and his excitement at being this far in the project.

Brian Herlihy, SEACOM CEO, said: “The team has made tremendous progress over the past couple of months and we are truly excited to finally have the finish line in-sight.

“With the system substantially completed and testing underway, we are one step closer to delivering on our commitment and become the first project to provide eastern and southern African retail carriers with equal and open access to inexpensive bandwidth.”

We were then taken to visit the site where the cable lands in SA, along the Kwazulu-Natal coast. It was quite interesting to see and it certainly is an amazing set up.

Some facts:

• The backup generators and battery has the capacity to run the cable for about 30 days without any support from ESKOM or refilling the generators.
• The main cabin houses equipment to the value of about R55 million rand.
• The cable leaves SA underground, though the beach and comes out undersea about 1km from the shore and goes as much as 800m deep.
• The cable itself is about as thick as a hair, but the protective sheath is about 2inches thick.
• The cable has a max capacity of 1.28Tbs. Current SA bandwidth uses a 130Gbs cable.

Now, since the massive Twitter hype created yesterday and flurry of blog posts, I have noticed that many people don’t quite understand what SEACOM is and how it will affect us. This is an opinionated schpeel, so if you are pedantic, sorry for you ma chyna!

SEACOM is link between South Africa, Mozambique and a host of other African countries to the global internet. It will carry data to and from our local networks within our borders and drag it undersea, along the east coast of Africa and into the mass of Cyberspace that sits internationally.

SEACOM is NOT an ISP. SEACOM will not provide consumer targeted products and will never be in business of connecting homes, offices, etc to the internet. Instead, it is a B2B company that will sell its products to companies that will onsell bandwidth to consumers. So, the Vodacoms, MTNs, ISs, Telkoms and Neotels and other ISPs will be the customers to SEACOM. Mostly those companies with local network infrastructure that can plug into SEACOM’s international line.

So what is the benefit to the consumer?

Previously, all our international bandwidth used to be transported over another international cable, which had the data capacity of about 130Gbs. SEACOM will provide an alternate cable to these ISPs which have the capacity to carry about 10 times the amount of data per second as our current provider does, at a speed of 1.28Tbs (thats a lot!).

So with this additional competition, ISPs will have the freedom of choice, instead of being tied into a monopoly. Competition will therefore affect pricing and we will see a drop in price as more and more ISPs begin to shift over to SEACOM, creating a competitive market to supply bandwidth to ISPs.

SEACOM’s CEO says that pricing has the capacity to reduce as much as 50% of the current consumer prices that we pay for access to the internet. My opinion is that while this is true, I do not foresee this actually filtering down to teh consumers as aggressively as this. I predict upto 25% price reduction to consumer for data charges within the next year.

The speed is however an altogether different story. The speed that consumers receive its bandwidth is limited by the capacity of the LOCAL networks. So if Telkom’s infrastructure can feed us access at a speed of 4MBs, that is the max speed that consumers would be able to receive data. Local network capacity is what limits South African consumers from 50MBs fixed line broadband connectivity to the home. Only until local network capacity has been improved, will the true effect of the speed implications of the SEACOM cable be passed onto consumers.
It’s not all doom and gloom though. We have all come to accept that Telkom will most likely not upgrade its local network capacity anytime soon, but the GSM networks are keen to change this. Vodacom and MTN are both actively pursuing LTE driven networks, which will extend the capacity of 3G to about 100MBs to the consumer.

This of course will not be an overnight shift and while MTN actively upgrades its network to a capacity of 7.2MBs, we can be certain that projects are in place to handle this LTE evolution. Issues that would concern the consumer, would undoubtedly be the cost of hardware and the fear of traditionally high bandwidth costs.

These changes will not happen soon though. So if you were planning on holding your breathe, I strongly urge that you reconsider this plan. Local networks will phase the benefits of this new competitive pricing wars that are soon to start in order to maximise profits, ensure redundancy and allow for product development to catch up with the potential onslaught of true broadband services that it will allow.

Imagine a converged service of 1000 TV channels of which 350 of them are in Full HD, Unlimited phone and uncapped internet acces through a 50MBs line to your home. This is what the CEO of SEACOM has at his apartment in New York, and its his mission to make it a reality in Africa.

My predictions

• Increased cap sizes at the same prices that we pay now.
• Mobile operators will drive the speed issue more than fixed line operators as a result of incapable local fixed line infrastructure.
• Prices on a per GB basis will drop by about 25% within a year but we should start seeing a better Rand/GB ratio next year sometime.
• Converged services will not be popular in SA, so don’t expect to see triple-play solutions, TV, Internet and Phone, in SA anytime soon as it is controlled by different sector players in SA. E.g. Naspers will not kill Multi-Choice to pump MWEB and Telkom will not kill their revenue driver, PST phone, for IP based solutions.

Other SEACOM Media event posts worth checking out:
From the Couch
Tech Start News
Charl Norman
The Digital Edge

Cheap Nokia Handsets

And this is the cue for Nokia‘s latest army of budget handsets. Designed specifically to target emerging markets, these handsets range in price from as little as $25 to $90! Most of them come packed with the standard features of late, MP3 playback, cameras of at least 1 Megapixel (but going up to 3Megapixels on the higher end phone), GPRS and browser functionality.

At $25, this is set to be Nokia‘s cheapest handset ever and it sports a monochrome screen and basic features that we have last seen on the Nokia 3300

Dropping by a huge 45cents, this is a welcomed relief for the economy and highlights the strength of our economy and the ability for our markets to fight off further inflation!