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Good marketing is all about creativity & simplicity
Excellent marketing is all about stirring emotion
Drop dead brilliant marketing is all about timing it right.

Here is another product of excellent timing:

I heard this track the other day and can’t get it out of my head. It’s SO catchy and I just love it.

I had no idea who sings it and had to pose the question to Twitter and @Blindcripple came to the rescue. Check out a cool video and the lyrics of “We No Speak Americano” below:

Video: We No Speak Americano by Yolanda Be Cool feat DCUP

Lyrics: We No Speak Americano by Yolanda Be Cool feat DCUP

Comme te po`
Comme te po`

Comme te po` capì chi te vò bene
Si tu le parle ‘mmiezzo Americano?
Quando se fa lammor sotto `a luna
Come te vene `capa e di: “ I love you !? “

fa fa l’americano !
fa fa l’americano !
fa fa l’americano !
fa l’americano !
fa fa l’americano !
fa fa l’americano !

…whïsky soda e rock’en’roll (x3)…

Nando’s have always had witty ads and tend be super quick with their campaigns. Their latest print ad screams advertising genius and again their marketing agency, whoever they are, need to patted on the back for the brilliance of the ad.

It is based on the fact that Paris Hilton was arrested in Port Elizabeth for possession of weed while she was in the city to watch the 2010 World Cup Quarter Final game.

I recommend that you click on the image to few in full screen and view the fine text at the bottom as well.

I have been in the mobile industry for a short while now & even though I do my best to stay on top of innovation in this sector, its tough because this world turns itself on its head every few weeks or so. Innovation is rife and users’ demands for more services, better hardware, applications and better operating systems have grown exponentially in the last 3 to 4 years.

With iPhone 4 rumoured to launch in SA in September 2010, Nokia N900 and the Nokia X-range doing well in Europe & the massive uptake of Android, its no surprise that South African users have become so demanding.

But on the flipside of all of this hardcore innovation, sometimes it is critical that we sit back and remind ourselves that the best ideas are often the simple ones. Flexicell capitalises on this and offers a super solution to an everyday problem.

Many mobile users in South Africa use prepaid airtime. Many reasons exist why it is so popular and a few of the most common ones are:

• Monthly income and expenses don’t allow affordability of predefined contracts
• Signup criteria requires minimum salary, proof of address, clear credit record, etc and is often a barrier to entry for many South Africans.
• Users prefer the flexibility afforded to them of not being tied into a 24 month contract.

Whatever the reasons are, Flexicell has come up with a brilliant solution to bridge the gap between users who would like a monthly commitment of airtime to be credited to the phones by setting up a monthly debit order based on users affordability. They sell themselves with a mission to “convert prepaid product users to month-to month contract.”.

The service allow for users to opt out with one calendar months notice with no penalties, unlike post-paid offerings from the voice networks like Vodacom, MTN, Cell C & Virgin Mobile.

I’m impressed. Well done for finding the simple solution to the complicated problem, Flexicell.

If you use Flexicell, I would love to hear about your experience.

For those of you who know me well enough, you would completely understand why this song speaks to my life lyric by lyric. I have never heard a more appropriate song. Jason Mraz & Colbie Caillat – Lucky

Video of the lyrics: